The use of mobile devices to access websites has been increasing rapidly the last few years. By 2015, it has been estimated that mobile web usage will surpass usage by home computers. By developing a strategy for mobile web, you can ensure your association's website is meeting the ever-broadening range of user needs.

Different devices, such as mobile phones and home computers, have their own parameters for what best meets the users' needs. Traditional websites with large amounts of information are effective for home computer users. Mobile devices, however, have inherent limitations including smaller screens and slower data speeds that can make a traditional website troublesome to experience. Because of this, mobile web requires a unique solution. Association websites can cater to both traditional and mobile users with the proper planning and execution.